A Niche Analysis on the Competition among Traditional Radio Stations, Internet Radio Stations and Audio-on-demand Radio Stations
| Autor: | Kuei-Yueh Cheng, 鄭貴月 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 This study adopted the niche theory to examine the competition among traditional radio stations, Internet radio stations, and audio-on-demand radio stations in terms of their niche breadth, niche overlap, and competitive superiority. This study used content analysis to examine the program contents of 26 radio stations, and a total of 1001 program hours of radio stations were analyzed by this study. The data analysis shows that the traditional radio stations and the Internet radio stations are more complementary than competitive with each other, while the strongest competition exists between the Internet radio stations and the audio-on-demand radio stations. Furthermore, this study found that the Internet radio stations stand in the best competitive position among the three types of radio stations. More findings were discussed in the thesis. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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