Examining the Phenomenon of Mimetic Isomorphism in Taiwan's TV Industry: A Study on Taiwan's Children's TV Channels
| Autor: | Chu, Chiu-Ping, 朱秋萍 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 Mimetic Isomorphism theory assumed that organizations would mutually imitate behaviors under a highly uncertain market. According to the mimetic isomorphism theory, organizations tend to imitate other organizations’ behaviors when facing market uncertainty. Adopting this as the theoretical framework, this study examined the phenomenon of mimetic isomorphism in Taiwan’s Children’s TV channels. This study used content analysis, secondary data analysis, and intensive interviews as the research methods. Data analysis shows that the phenomenon of trait-based imitation was the most evident among YOYO TV and MOMO Kids, which was congruent with the assumptions of mimetic isomorphism theory. On the other hand, this study also found that the imitation and innovation of children’s TV channels were restricted by their market positions and resources. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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