Using analytical hierarchical process to evaluate the cosmetic firm's financial decision-making
| Autor: | Ming-yung Chen, 陳明勇 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 The cosmetic’s market has great potential for new entrant due to the market is pricing, quality oriented and on customer preferences. This study proposes a financial decision-making hierarchical framework called corporate credit risk index (TCRI) to analyze the expert group’s perceptions on profitability, liquidity and solvency, turnover and performance and investment. A pairwise questionnaire survey is conducted to the expert group included financial professional and academician staying in hot-spring hotels and structural equation modeling approach is to analyze in analytical hierarchical process (AHP). The results indicate the weights of TCRI. The present study provides an in-depth understanding of the case firm decision-making intention. The findings can facilitate the case firm to develop more financial strategies for practitioners. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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