Multimarket Contact, Economies of Scope, Resource Similarity, Spheres of Influence and Competitive Intensity in Taiwan Airline Industry
| Autor: | Chieh-yu Lan, 藍婕妤 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 In an industry besides general competition (discount, bonus) whether firms will be affected by multimarekt contact or multimarket competition is worth to discuss. This study examines the effect of multimarket contact on market competitive intensity in Taiwan airline industry. Economies of Scope, Resource Similarity and Spheres of Influence are moderate variables. The result shows that the higher degree of multimarket competitive the lower ROS and the higher market share.When Spheres of Influence exsist, the positive relationship between multimarket competition and market share will be stronger. Firms enjoy Economies of Scope, the positive relationship between multimarket competition and market share will be weaker. Resource Similarity does not have any moderate effect. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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