The Research on The Benefits and Strategies of Operation for MICE –A Case Study on Kaohsiung Exhibition and Convention Center.
| Autor: | WAN-TING YEH, 葉婉婷 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 Nowadays the MICE industry gradually plays the important role in promoting the sustainable urban development and upgrading the city competitiveness, which is also part of the key strategy for operating city development. The research focus on Kaohsiung exhibition and convention center by integrating related theory and literature with Porter’s Diamond system to construct the framework of the key success factor for holding exhibition in Kaohsiung. The empirical study adopts expert questionnaire investigation and AHP to provide the decision making analysis. The suggestions are as followed: 01.To promote the local industry with large scale and competitiveness. 02.To coordinate with the construction of Kaohsiung exhibition and convention center, the government should plan to expand the second world trade center equipped with culture characteristic and world-class construction. 03.To build up exquisite hotels and restaurants, also a well-functioned financial system. 04.To enhance the service level and expertise in the MICE industry. 05.To introduce beneficial hardware and software system and new technology into MICE. 06.To give more respect to the organizer’s corporate strategy and mechanism of structure. 07.To broaden international channel for MICE, and integrate the function of market central region. 08.To integrate Taiwan High Speed Rail, Mass Rapid Transit System and bus transportation system in order to improve the convenience of location. 09.To enhance city marketing, that is to build city brand and image. 10.To enhance infrastructure and facility 11.Not only to urge government’s support for the steady political and economic environment, but also to constitute MICE (convention) law. 12.To found the strategy of economic development and introduce innovative high-tech industry so as to own the opportunity and niche of promoting MICE. 13.To set up a personnel cultivation program and the database of human resources. 14.To integrate the resources of tourism and construct the platform for tourist information. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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