Value-Oriented New Product Development

Autor: Yi-chien Wang, 王毅堅
Rok vydání: 2009
Druh dokumentu: 學位論文 ; thesis
Popis: 97
This paper presents a value-oriented strategy planning which is applied to set up the product strategy, NPD strategy and industry design strategy, to direct and determine activities of NPD project. Also, the procedure of design for cost (DFC) based on VA/VE, which is one part of the procedures of NPD, is constructed and introduced to reduce the cost or to add value in the NPD. The activities of the DFC procedure are explained in this research, and the interaction relations between the DFC procedure with other procedures of NPD are also discussed. The value-oriented NPD emphasizes the relevance of the customer and of the value of him perceived, and is expected to innovate the value of customers, enterprise and product. After proposing a complete construction, this research carries on the interaction using the questionnaire way to the expert, by way of with the practical realm experts between interaction, the ascertainment practical realm regarding the value analysis, value engineering's understanding and the cognition degree, as well as the practical realm product development flow's actual utilization situation, and to it confirmed this research institute proposed construction and practical realm product development flow match case degree.
Databáze: Networked Digital Library of Theses & Dissertations