A Study of Seasonal Product in Taiwan Market Dispersion-A Case of Ice Product
| Autor: | CHENG-MING LIN, 林正明 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 Facing the environment fast transition, the consumers likes also tends variety and changeable. This is a challenge for the seasonal commodity. How can create the highest profit and to reduce the seasonal commodity sales deviation in this extremely short life cycle is the most important topic. As the ice commodity for the example, the manufacturer must investigate consumer’s consumption habit and understand that in the market the fashion trend. It is the most important information to make the manufacturer to do the innovation and to do the development for the products. According to the above matter, the manufacturer may promote the unique product in the summer to attract consumer’s vision. It avoids the manufacturer to be in the price competition. In addition, it may also take advantage of the chance to promote the product brand awareness. And let this passion extend to the winter and let the ice commodity becomes the best item in the warehouse supermarkets. Except to promote the product brand, the ice may be also in the off season when strengthens the special marketing (ex. to buy hot pot to and to give the ice cream as a present) to attract the consumer to purchase. This research carries on the questionnaire survey to Taiwan’s consumers. The investigation conclusions are as follows: 1. The consumers assume the multiplication ice commodities. 2. The product’s packing; the brand and the taste have the connection for the consumers. 3. The winter special marketing strategy will increase the ice commodities sales. Key words: Seasonal commodity, Sales Deviation |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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