Consumption Well-being in Bridal Photography Services: A Conceptual Model and Research Propositions
| Autor: | Chia-Hui Cheng, 鄭嘉慧 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 Wedding photographs consumption is an inevitable consumption when marriage in Chinese society. The purpose of this paper is an attempt to understand customers'' perceptions and experiences of well-being in bridal photography services. The results are: 1. The consumption well-being during information searching stage was consisted of consumer vision. Consumer vision constructed expectation of consuming experiences and led consumers to follow up the consuming activities. 2. The consuming well-being during interactivity stage was came from the wedding photographs, the achievement of consumer vision, and the internal value of unique consuming experiences. 3. The consuming well-being during outcome exhibition stage was consisted of the compliments from guests who have seen the wedding photos and other exhibition in wedding. 4. As consuming activity was being preceded, the input of individual resource, the experiencing interflowed with other people would bring consuming well-being of wedding photography. Consumer idea-creating and contractor presented outcome which was produced together. Emotion was raised from individuality after comparing by multi-direction that would appear three connotations. First, people had appearance of perceived value and satisfaction after individuality multiple-comparison. Second, the achievement of self-affirmation and other person’s affirmation were appeared at the end of outcome exhibition. Finally, it was constructed by sense of harmonization and belongingness in the transactional interactivity. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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