The Correlations Among the Transformational Leadership、Internal Marketing、and Organizational Performance: A Case Study of the Digital Opportunity Center.
| Autor: | Shu-Fen Tsai, 蔡淑芬 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 The purpose of this research was to study the correlations among the transformational leadership, internal marketing, and organizational performance in Digital Opportunity Center. The interviewees of this study were based on the administration executives, staff members, and volunteers of 160 nationwide digital opportunity centers. The aims of this study were to provide the administration offices of Digital Opportunity Center to grasp the successful elements of running the business, to lead Digital Opportunity Center running everlasting business and developing performance with positive leadership and management, and to make reference to career counseling strategy and policy making for the administrators in the future. The research was based on data from questionnaires which contained the information gathering of the transformational leadership, internal marketing, and organizational performance in Digital Opportunity Center. 650 questionnaires were sent out, and 382 were returned with rate of 58.6%. The total number of valid questionnaires were 362. Through statistic analysis, the conclusions of this study were as following: 1. Most of the administrators in Digital Opportunity Center performed their transformational leadership quite well. They performed best at the dimension of “incentive”, but showed worse at the dimension of “individualized consideration”. 2. Digital Opportunity Center highly demonstrated the performance on the internal market. It presented strongest at the dimension of “education training”, but showed weakest at the dimension of “communication understanding". 3. Digital Opportunity Center presented well on organization performance. It showed the highest scores at the dimension of “internal business process ”, but the lowest scores at the dimension of “finance and resources”. 4. There were no significant differences of the recognition levels of the members of the Digital Opportunity Center on the transformational leadership, internal marketing and organizational performance because of different genders、ages、educations and positions of the employees. 5. There were significant differences of the recognition levels of the members of the Digital Opportunity Center on the transformational leadership, internal marketing and organizational performance because of different organizations, and work years of the employees. The ones who worked for churches and the ones whose work years were over three years gained the highest recognition level. 6. There was a significantly positive correlation between the transformational leadership and internal marketing of the administration executives in Digital Opportunity Center. 7. There was a significantly positive correlation between the transformational leadership and organization performance of the administration executives in Digital Opportunity Center. 8. There was a significantly positive correlation between the internal marketing and organization performance of the administration executives in Digital Opportunity Center. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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