Users' Acceptance of Podcasting Online Music Website from a TAM Approach
| Autor: | Chien-Chun Lin, 林建均 |
|---|---|
| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 Podcasting is a new technology which let users can receive the recent message files through RSS Reader when they connect to internet. As a result of the fashion of portable digital music players and a large amount of blog communities, Podcasting rapidly gets in a favor of users and proliferates from the technology communities to outside and becomes the new media. This study aims at understanding the application and development on applying Podcasting to online music. This study employs Technology Acceptance Model (TAM) as a framework to explore the related factors that affect users'' acceptance toward Podcasting online music website.In order to reflect the intrinsic motivation belief, this study integrate Perceived Playfulness into the framework as a extent construct. After a semester field experimentation, 225 users filled out self-report questionnaire for analysis. The results demonstrate: (1) The three perceived constructs all positively affect Attitude Toward Using. (2) Attitude Toward Using positively affect the users’ Behavioral Intention. (3) Perceived Usefulness and Perceived Playfulness also positively affect the users’ Behavioral Intention. (4) Among all, Perceived Playfulness is the dominant predictor on users’ Attitude Toward Using and Behavioral Intention. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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