The Research of the Development and the Determinants of Fair Market for Home Care Service
| Autor: | Shih-Ping Kuo, 郭詩萍 |
|---|---|
| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 In 2001 the government in Taiwan introduced a scheme “Developing a Caring Service Industry” in which home care service policy is the main service. It has been six years since the beneficiaries of home care service expand from the low and low middle income families to the higher income families in 2002. The purposes of this study are not only the difficulties and the advantages of the current home care service market but also the development and the determinants of fair market for home care service. Then we can build up the development model of fair market for home service in the future. This study adopted the in-depth interview method of qualitative research, and took Taoyuan area as the major research area. In total, there were interviewed 14 interviewees that were divided into three main types of objects (They were the users or family caregivers, the providers of home care service and the employees of the insurance industry). The main findings are: 1. The operation of fair market for home care service has to be based on the cooperation between formal and informal sectors in ecological system so the elderly people who need home care service can get appropriate and enough care; 2. When the quality is higher than the cost, the social exchange relationship might exist; 3. 5A’s is mainly used for measuring the satisfaction of home care service. It can not only promote the relationship between government and nonprofit sectors but also increase the approach opportunity between the user and the provider; 4. The quality of fair market home care service can be promoted by marketing management concept and maintain the positive relationship with the users and the buying will of them; 5. The normative, personal, emotional, and cognitive resources which are provided by home care service will influence the amount of economical resources which are paid by users. The suggestion of this study as following: The government should act as a rational buyer, but don’t interfere the development mechanism of fair market for home care service. Let users and providers interact themselves, and then the market will develop and mature naturally. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|