THE COMPETITIVE ADVANTAGE STUDY FOR LATECOMER IN NEW PRODUCT ENTRANCE--- A CASE IN SLIM ODD INDUSTRIES IN TAIWAN
| Autor: | Cheng-Ming Lin, 林振明 |
|---|---|
| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 Since 1995, Taiwanese ODD (Optical Disc Drive) maker became major player in world wide ODD supply chain in Half-Height model until year 2000 but not the Slim-Type. The major reason is Half-Height ODD can penetrate the market as a stand-alone IT device with the power of strong supply of Taiwanese IT products but Slim-Type can not go with this model because of different application by embedded as a key component in laptop system. The first success Taiwanese company in Slim Type ODD with more than 10% market share in world wide is not one of the leading companies from HH field and this is really beyond the imagination. The book: "The Innovator''s Dilemma" published in 1997 by Dr. Clayton M. Christensen was bringing up the concept of "disruptive creative". It is based on the study of HDD(Hard disc drive) to explain that how the leading company loose the market due to the misjudgment of market trend. And it also address that the first mover isn''t always taking the first mover’s advantages. The case is based on the theory of studying the competition relationship in a new product between the first mover and latecomer during the slim type ODD developing period in Taiwan. The study is adopting the theory concept and rule to analysis the industry market information with some supplements of personal view from interviewing the key persons of this industry. And then find out the possible reasons on these leading companies failed due to the misjudgment of new product''s market trend by focusing on current existing business without roadmap lined up planning, lack of resource for new product and then finally missed the timing to enter the new market.And how the latecomer success with its dedication on the leading technology and the excellent timing to get into the market under the group support from its mother company to be No. 1 Slim Type ODD maker in Taiwan. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|