A STUDY OF CONSUMER'S ATTITUDE TOWARDS ACCEPTANCE OF NEW TECHNOLOGY- A CASE OF WiMAX SERVICES
| Autor: | I-Cheng Tseng, 曾毅誠 |
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| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 Consumers always have demand and fear on innovation technology. This study is taking WiMAX mobile broadband Internet access in which does not have business operational model as an instance. The acceptance survey is focusing on 14 counties of southern Taiwan residents. The study showed that regular people highly accepted high technology products and application services. 93.39% of 1606 interviewees have ever used broadband Internet access. Only 2.71% of 1606 interviewees used dial-up Internet access. 36.49% of 1606 interviewees have experience on wireless Internet access. On WiMAX broadband mobile broadband Internet application services acceptance survey, above 50% interviewees are on the study of eight application services. Some of these application services are special, such as real time multimedia message. In particular group, such as age 15 to 19 young men and women, 72.37% acceptance higher than the other groups. Overall, WiMAX broadband wireless Internet application services have good opportunities in the market. Based on interviewees’ acceptance, WiMAX application services possibility and content are related. “Whether or not consumers’ needs are satisfied in the existing market”, it will negatively affect interviewees’ acceptance on WiMAX application services. “Product innovation, service function innovation, style improvement and price” will positively affect interviewees’ acceptance on WiMAX application services. Therefore, WiMAX operators have to find out real customers’ needs. Also, they have to develop satisfied function, easily use and convenient product to satisfy new customers and create new market. Or provide, low cost for business operation, reasonable accounting mechanism, and economical application services monthly rate, for customers’ recognition and develop business opportunities fast. Fixed site data transmission, ADSL, Cable Modem, Wi-Fi and wireless voice, GSM (2G) and WCDMA (3G) services are satisfied interviewees demands. However, the unsatisfactory services are mobile and broadband video/data transmission application services. This is WiMAX broadband Internet access service characteristic. It is also the core market of WiMAX mobile broadband in the future. WiMAX operation and existing telecommunication technology need to be segregated competition and cooperation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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