The Relationship between Marketing Cognition and Acceptability of Marketing Strategies of Elementary Schools in Taipei City
| Autor: | 曾美蓉 |
|---|---|
| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 The purpose of this study is to investigate the relationship between marketing cognition and acceptability of marketing strategies of elementary schools in Taipei city, to observe the discrepancy caused by individual variables and environmental variables, and to discuss the correlation between the two mentioned above. The questionnaire developed in this research were utilized to acquire needed data for the study. The valid samples collected was 752 teachers, who were delaminated and randomly selected from 45 municipal elementary schools in Taipei city. The data were analyzed and presented by describe statistic, t-tests, one-way ANOVA and Duncan. Based on the questionnaire, the conclusions are as follows: 1. The degree of teachers’ cognition of marketing is above average. 2. The degree of teachers’ acceptability of marketing strategies is above average. 3. The teachers’ cognition has no significant difference in gender, age, education level, position; but, in seniority was significant variable. 4. The teachers’ cognition has significant difference in school’s location, scale, history; but, schools having different recruitment have no significant difference. 5. The teachers’ acceptability of marketing strategies has no significant difference in gender, age, education level; but, it has significant difference in position and seniority. 6. The teachers’ acceptability of marketing strategies has significant difference in school’s location, scale, history; but, it has significant difference in school’s recruitment. 7. The different degree of teachers’ cognition of marketing has significant difference in acceptability of marketing strategies. Based on the results of this study, I’d hereby make some suggestions, as a reference, to our educational administrations, schools, teachers, and future researchers. Key words：marketing cognition ; marketing strategies ; acceptability of marketing strategies |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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