The relationship between attachment styles and love attitude --- A study on the cosmetics saleswomen of the department stores in Kaohsiung
| Autor: | Kun-Feng Han, 韓坤峰 |
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| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 The purpose of this study aims at knowing the difference between attachment styles and love attitude of the cosmetics saleswomen of the department stores in Kaohsiung under varied background by Questionnaire Survey. Tools used in this study are “ Scale of Attachment Style ” made by Dr. Wang, Ching-Fu and “ Scale of Love Attitude ” made by the author. A total of 450 questionnaires were sent out and 350 questionnaires were responded that show a returning rate of 77.78％. The conclusions are as follows： 1. Attachment styles of cosmetics saleswomen vary due to different personal background. （1）.Elder cosmetics saleswomen show significant differences on secure attachment and dismissing attachment. （2）. Cosmetics saleswomen that graduate from a college show significant differences on secure attachment and dismissing attachment than others. （3）.Cosmetics saleswomen of different marital status show significant differences on secure attachment and dismissing attachment. （4）. Cosmetics saleswomen of different cosmetic counter seniority show significant differences on anxious attachment. （5）. Cosmetics saleswomen of different times of love affair show significant differences on secure attachment、avoidance attachment and dismissing attachment. 2. Love attitude of cosmetics saleswomen vary due to different personal background. （1）.Cosmetics saleswomen of different ages show significant differences on negative love attitude. （2）. Cosmetics saleswomen of different education background show significant differences on love attitude. （3）.Cosmetics saleswomen of different marital status show significant differences on negative love attitude. （4）. Cosmetics saleswomen of different cosmetic counter seniority show significant differences on positive love attitude. （5）. Cosmetics saleswomen of different times of love affair show significant differences on positive love attitude. 3. The relationship between attachment style and love attitude of cosmetics saleswomen. （1）.Secure attachment of cosmetics saleswomen is significantly related with positive love attitude. 4.Suggestions （1）.The administrative department should build up a system that can help decrease the frustration of the inexperienced cosmetics saleswomen. （2）. The administrative department should offer the opportunity for further education and on-the-job training to cosmetics saleswomen. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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