Visual-design creation research on Graphic-Symbol application of the creative folk song in Taiwan culture

Autor: Chen, Chiung-ju, 陳瓊如
Rok vydání: 2007
Druh dokumentu: 學位論文 ; thesis
Popis: 96
The Taiwan famous creative folk songs, such as “wantwenvun”, “wuyewa” express the moods of the Taiwanese who live in the foreign land. Having been spreaded over sixty years in Taiwan, these songs repeatedly appeared in the political situation, embodied metaphors to the mood of missing home town and had cultural denotations and background of touching people's heart. Therefore analyzing the Taiwan creative folk song possessing the rich culture semiology becomes the important parts in this research. The research adopts the theory of Roland Barthes semiology, meta-language, denotation, and connotation to analyze the five folk songs: “sigehunge”,”wujegiue”, “wantwenvun”, “wuyewa” and byemudan .With this observation on the social background, picks the cultural sign and goes deep into conferment meanings in Taiwan society at that time. Then uses the method of Ferdinand de Saussure ”two axes theory” (paradigmatic and symptomatic) to image pictures association and analyzes form and color and induces a transformative construction, which can transform the visual mark by literary mark thus mining semiology. The semiology induces four vision images: natural weather element, artificial artifacts element, mankind's characteristic element, plant diagram cane characteristic element. The extracted cultural symbols can be used as design elements for art work of visualized folk songs. For folk song renew, five demands of the people tend to be consistent with people’s thought of the postmodern design. Thus this study chooses postmodern expression means, handy-painting, image-overlapping fashion and takes old pictures as creative elements for ballad culture reappearance. The background of noisy texture implies the aspiration of reappearance of nice homeland. The characteristics form of icon analyzed by semiotics can accommodate the culture and therefore generates the atmospheres, makes the Taiwan culture of creative folk song that lasted more than half of this century continue to spread. Key words: Semiology,culture code,visual communication design, the Taiwan creative folk song
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