THE STUDY OF THE INFLUENCE OF PERCEIVED SERVICE QUALITY TO THETRAINEE SATISFACTION AND REPURCHASE –INTENTION IN THE TRAININGCENTER OF KENDO
| Autor: | Lin Chun-Yan, 林春燕 |
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| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 Perceived service quality has been proved as a key factor of satisfaction by many marketing researches. In this study, we tried to discuss the impact of perceived service quality upon customer satisfaction, the impact of customer satisfaction upon overall repurchase intention, and the relationships among service quality, customer satisfaction, and overall repurchase intention, as well as the influences of and demographic variables upon customer satisfaction for the training center of Kendo. The independent variables of this study included perceived service quality and demographic variables. Customer satisfaction serves as mediating variable, and overall repurchase intention is the dependent variable. An empirical study was conducted to test the model by selecting the trainee of 7 training center of Kendo who have within Taichung city. Total 300 confirmatory surveys were sent out. And 267 copies were sent book To test the hypotheses, a great number of statistic analysis methods were used. Through the statistic analysis, the following findings were conducted: 1.There is a significant impact of service quality on customer satisfaction in the training center of Kendo 2.There is a significant impact of customer satisfaction of overall repurchase intention in the training center of Kendo 3.Customer satisfaction serves as mediating variable between service quality and overall repurchase intention was partially supported. 4.The significant impact of demographic variable on customer satisfaction of the training center of Kendo was partially supported. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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