Using Technology Acceptance Model to Explore E-learning of learning Satisfaction and Purchase intentions.

Autor: Hsu-Feng Shen, 沈旭豐
Rok vydání: 2008
Druh dokumentu: 學位論文 ; thesis
Popis: 96
According to In-Stat’s research estimation cited in the 2006 White Paper on Taiwan's Digital Content Industry, the global digital education in 2006 cost about US$46.5 billion. It also forecasts a significant growth for the global e-learning industry, with a market size of up to US$62 billion in 2010. Analysts take the future market development for the global e-learning industry more optimistically and expect it to become one of the world major industries. The aim of this research is to study the relationships among an E-learning Web-Site System Quality, Contents Quality, Service Interaction Quality, Perceived Usefulness, Perceived Ease of Use, Learning Satisfaction and Purchase Intention. This research uses a questionnaire and statistical analysis method. This research uses Strutural Equation Modeling (SEM) method to analyze the affect of System Quality, Contents Quality, Service Interaction Quality, Perceived Usefulness, Perceived Ease of Use, Learning Satisfaction and Purchase Intention. The results of the study were as follows: (1) An E-learning Web-Site System Quality significantly positively affects Perceived Usefulness; (2) An E-learning Web-Site System Quality significantly positively affects Perceived Ease of Use; (3) An E-learning Web-Site Contents Quality significantly positively affects Perceived Usefulness; (4) An E-learning Web-Site Contents Quality significantly positively affects Perceived Ease of Use; (5) An E-learning Web-Site Service Interaction Quality significantly positively affects Perceived Usefulness; (6) An E-learning Web-Site Service Interaction Quality significantly positively affects Perceived Ease of Use; (7) An E-learning Web-Site Perceived Ease of Use significantly positively affects Perceived Usefulness; (8) An E-learning Web-Site Perceived Usefulness significantly positively affects Purchase Intention; (9) An E-learning Web-Site Perceived Usefulness significantly positively affects Learning Satisfaction; (10) An E-learning Web-Site Perceived Ease of Use significantly positively affects Learning Satisfaction; (11) An E-learning Web-Site Learning Satisfaction significantly positively affects Purchase Intention.
Databáze: Networked Digital Library of Theses & Dissertations
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