The Effect of Consumers' purchasing Intention on the Motivation and Cognition of Organic Cotton Products
| Autor: | YUNG-NAN CHEN, 陳永南 |
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| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 With the rise of environmental consciousness, people place much more emphasis on cloths. The purpose of this study was to investigate the effect on purchasing organic cotton products from consumers’ perspectives, and get more in-depth discussion on different variables. According to Ajzen’s (Theory of Planned Behavior, TPB) in 1991, Attitude toward the behavior, Subjective norms and Perceived behavioral control are not enough to explain the consumers’ behaviors of purchasing organic cotton products. Besides, the aware of Self-regarding, Altruism is sufficient to impact on the consumers’ behaviors. The most significant feature of organic cotton products is to improve environmental protection; however, the price is higher than common cotton products’. Thus, the organic cotton operators pay more attention to attract consumers’ identification and use. In this study, the research examined the hidden influences between causal relationships by LISREL. The results of this research revealed Attitude toward the behavior, Subjective norms, Perceived behavioral control directly effect on consumers’ Behavioral intention. At the same time, the effect of Attitude is more than Subjective norms. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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