Change Strategies of Semiconductor Equipment Suppliers-Applied Materials Inc. Enters into Solar Market as Example
| Autor: | Li-Chen Kuo, 郭俐君 |
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| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 The semiconductor industry, have passed 50 years, is suffering from industrial recession. In this difficult situation, a lot of semiconductor equipment suppliers are changing their business model and using diversification strategies to reach a new peak. In order to maintain enterprise growth constantly, Applied Materials, Inc., the world's largest supplier of wafer fabrication solutions to the semiconductor industry, entered into the solar market in 2006 and created success. Besides, SEMI(Semiconductor Equipment and Materials International), acts as a clearinghouse for the generation of standards specific to the industry and the generation of long-range plans for the industry, is boosting a solar program and providing a solution for semiconductor equipment suppliers. This study will focus on the semiconductor equipment suppliers which are reversing their disadvantage, and use Applied materials inc. as case by Kotter model and collecting the overseas’ related information, evaluation reports, and semiconductor companies’ profiles to have further analysis. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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