A Research of the Correlation among Market Orientation, Product Innovation, and Operational Performance –Taiwan Auto Parts Industry
| Autor: | Wen-Hsien Huang, 黃文献 |
|---|---|
| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 This search is focused on the manufacturers for “ Engine parts”, “Steering System parts”, “Automobile Body parts”, “Burglar Alarms System, Power Window, Electrical Central Power Lock”, “Plastic Components” and etc in domestic Auto / Vehicle Parts & Accessories industries. I studied the relationship between the Auto / Vehicle Parts & Accessories industries and three intellection -“Market Guidance”,“Product Innovation”and “Operation Efficiency”. I expect it would bring inspiration and slight assistance to the policy of operation efficiency for these auto parts manufacturers. There were totally 270 research sheets released and then effective 237 research sheets returned. The effective percentage is about 87.7%. After analyzing the results according to the method of SPSS, here I got a final consequence as below. First, it takes about 0.63 relative factors for the relationship “Market Guidance” to the “Product Innovation”. As a result, the “Market Guidance” affects “Product Innovation” positively and greatly, and then the efficiency strength is great moderately. Second, it takes about 0.45 relative factors for the relationship “Market Guidance” to the “Operation Efficiency”. As a result, the “Market Guidance” affects “Operation Efficiency” positively and the efficiency strength is moderately. Third, it takes about 0.25 relative factors for the relationship “Product Innovation” to the “Operation Efficiency”. As a result, the “Product Innovation” affects “Operation Efficiency” positively and the efficiency strength is mild moderately. Forth, it takes about 0.16 relative factors for the relationship “Market Guidance” come along with “Product Innovation” to the “Operation Efficiency”. As a result, the indirect efficiency is mild moderately. Consequently, we can get a final consequence from the route of SEM（Structural Equation Model）for the relationship between the auto parts manufacturers and each intellection of the “Market Guidance”, “Product Innovation” and “Operation Efficiency”. In the portion of direct effect, there is an apparent and active effect from each route except the route between the “Product Innovation” to “Operation Efficiency”. In the portion of sum effect, the final effect caused by “Market Guidance” is greater than what the “Product Innovation “brings on the whole operation efficiency. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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