A Study of crisis management strategy on music industry in Taiwan

Autor: Ting-chun Hung, 洪廷鈞
Rok vydání: 2008
Druh dokumentu: 學位論文 ; thesis
Popis: 96
In recent years, Taiwan record industry faces the tough challenge. Consumers have changed their way to obtain music, and it leads to reduce the sales amount of record market greatly; however, the pirate action is still testing the singer’s creation and composer’s marketing ability. With the singing contest program shows, it divides the record industry and make the life cycle of record become from several months into several weeks; however, few people is not interested about most records. With regard to the choice of record, consumers are farther nitpicking now, and the record market is also more competitive. Seeing that the record market faces crisis, researchers will adopt the way of describing study case, and make analysis and discuss in accordance with each specific case state, and try to find out the possible tactics from crisis. This research divides the crisis into two major parts 'interior anxiety ' - the industry and 'external aggression ' - the environment. The crisis of the interior industry includes: ' composers’ loss, gap between generations, scale competition of the transnational group, the actor manages value more than the record income, the domestic economy is depressed continuously, consumer moral sense lows, many domestic adventurers, composer in the continent rise sharply, loss of record’s self-position, and the crisis of culture of native country. The crisis of the external environment includes: ' the approach of the pirate of the entity and fictitious and development of continent market '. With the threats faced the record market in recent years, find out representative case, and through data collection, report the analyzing and study and discuss. Finally, find out the concern key-point to the crisis, and make possible tactics to crisis.
Databáze: Networked Digital Library of Theses & Dissertations
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