The relations between brand valuation, production quality and business performance
| Autor: | Hui-Yu Lo, 羅慧瑜 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 The purpose of this study is to examine the relation between brand value, production quality and business performance. The sample consists of Taiwan top 10 and 20 global brand value companies during 2003 to 2007. This study applies Interbrand model (Brand Valuation Approach, BVA) to conduct the empirical test. The empirical results of this study are summarized as follows: 1. The hypothesis that business performance is significantly positive-associated with brand value isn’t hold. 2. The hypothesis that business performance is significantly positive-associated with product quality isn’t hold. 3. This study replace current period business performance measures by next period business performance measures and redo the previous empirical test. The previous empirical results remain unchanged. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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