A Study of The Preference on Visual Aesthetic in 'HAPPY HAIR' Hair Salon Space
| Autor: | Shing-Huei Chiou, 邱馨慧 |
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| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 Followed by the increase of the national income in Taiwan for the past decade, there were changes in human consumption concepts and types which focused on the consumption quality and the organoleptic experiences in the spiritual levels. The hair salon offer intangible service requires creating the soothing and relaxing environment for the customers. Therefore, the main topic of this paper was to study the visual aesthetic preference and visual perception on the consumption space for the hair salon customers. Tried to understand the feelings and sensations were on the psychological of the customers. This paper used the method of semantic differential as the measuring method. The customers filled-in the answers, based on the personal subjective perspective, on the visual sensations from the photos of different styles of hair salons. There were total 400 copies of surveys given out with 8 invalid surveys. The actual valid surveys were 392 with 98% of return rate. Further statistical analysis and investigation were done on the information collected from the surveys. The result showed that the dark color will be the key tone with dim lighting to create comfortable and relaxing hair salon space with higher score on the visual aesthetic and preference. Different attribution of the person had significant difference on the spatial visual aesthetic and preference especially higher for ‘age’, ‘educational background’, and ‘professional background’. Different attribution of the person had few significant differences on the spatial visual aesthetic and preference, ‘sex’, ‘age’, and ‘educational background’ had most significant. The spatial visual aesthetic and preference in the hair salons both had highly positive correlation. Therefore, suggested using dark color with appropriate lighting on the space design of the hair salon to create comfortable and relax visual sensations. During the designing, should consider different attribution of the customers in ‘sex’, ‘age’, ‘education background’, and ‘professional background’ for the planning to satisfy the delightfulness on the space visual sensations of the customers. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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