E-marketing Analysis of Thermoelectrics Cooling Devices
| Autor: | GUO JIN HONG, 郭晉宏 |
|---|---|
| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 The study emphasizes on website marketing and execution of thermoelectro- -nic cooling TEC devices.Many data about website TEC sales are investigated.All the keywords about comparison and searching ratio are studied,and among them three high searching ratio and yet low business competition keyword are selected.The style and tool to build up this experimental website are then determlned.The registrations of major web searching engines are surely engaged,and finally the counter is then setup to conduct the experiment. Yahoo Kimo indeed is the most popular and powerful search engine in Taiwan. Data show that 70% of web search belongs and not negligible. During the experiment, the website title and frontpage keyword intensity are essential for the website being searched. The three keywords:TE chips,TE chip products,TE Refrigerator,and must be embedded into the title and content of frontpage logically and reasonably. The statistical data show then the rate of website exposure is significantly increased. The website search ratio of TEC products is about 25%,much higher than of cooling material(7.1%)and air conditioner(1.6%).The high .search ratio keyword are proven to be successful to increase the website exposure and euhance dramatically the customer’s acquizatio. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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