Internationalization Strategy for the Small and Middle-Sized Corporations in Taiwan: A Case Study of FORTUNE MARK CO., LTD.
| Autor: | Li-Mo Chiu, 邱禮模 |
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| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 This study was to explore growth of the internationalization in small and medium-sized corporations related to how to exploit market and overcome the difficulties in the processes of growth. Then, it will analyze the possible development of its future. FORTUNE MARK CO., LTD (FMC) is a leisure activity equipment enterprise which emphasizes patent and innovative products. Also, it focuses on human-oriented management attitude and strict quality guarantee under the corporation culture foundation. FMC is setting the stage for a major shakeout in supply market of the highly competitive global products. And through the common perspective what enterprise insists-we should become the main supply center of high quality and innovative leisure products among the European, United States, Japan, Australia and Mainland China. Under this perspective and atmosphere, it gradually towards the internationalization strategy as a target. Thus, the enterprise can demonstrate the evidence in the developments of corporation today. With the combinations of efforts and strategy, the corporation accomplishes the targets beside chance. FMC was used as the typical small and medium-sized corporation in this study. Also, this study analyzed deeply in the processes of developments from a small-sized corporation into an international corporation. The study discovered that in the course of starting enterprise, the small and medium-sized corporation possibly relied on relationship as the main development. After the market further expanded, it should face the transformed problems. At this time, we should not only channel into the corresponding management system in the right time but also focus on how to make the transition exactly. It is the key point related to transform into the internationalization small and medium-sized enterprises. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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