The Influential Factors for Taiwan's Game Companies to Evaluate the Strategic Alliance Partners on a Core Resources View
| Autor: | Tsung-Ming Hung, 洪聰明 |
|---|---|
| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 This study which based on the core resource view and adopted a case study approach for research method finds out the influential factors for Taiwan’s Game Companies to choose up the strategic alliance partners. After set up research direction and review the relevant literature, the researcher comes up with the outline of interviews, and makes conclusions and suggestions after conducting case study. As for the interviewers, this study chooses up the four delegated Taiwan’s Game Companies which conducted the strategy searching for strategic alliance partners from January 2000 to December 2006. The results show that these companies hold different core resources depending on their role on industrial value chain. The core resources in mutual are: Chinese culture background, industrial vertical integration ability, steady operation capability for online game, cheaper and more inventive human capital, and picky but zealous consumers. According to the difference of bidirectional relationship on alliance’s members’ core resources, this study concludes the influential factors which for complementary core resources and resemble core resources. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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