ASSESSING THE IMPACT OF BASEL II ON FINANCING OF TAIWAN'S SMALL & MEDIUM ENTERPRISES
| Autor: | Hsiao-Feng Lee, 李曉峰 |
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| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 With the internationalization and globalization, nowadays the overall financial environment is a big challenge to domestic banks and life insurance companies. As there are too many banks in Taiwan, the mergers of banks have been the vested government policy. With the decrease of the number of banks in the future, the competition for the distribution among insurance companies is becoming fiercer. How life insurance companies compete yet also cooperate with banks? Which development model should they choose? How do they maximize their competitiveness? This will be their biggest challenge. No matter how fast the international financial environment changes, maintaining the competitiveness has always been the best weapon for banks and life insurance companies. To be competitive in the global scale, Taiwanese banks have to undergo financial reforms. The number of the domestic financial holding companies (F.H.C.) in Taiwan has to be halved according to the governmental policy. When the first financial holding companies were first founded, they made a great contribution to the integration of banks, securities companies, asset management companies and insurance companies. With the change of the financial environment, it is the trend for banks to diversify their business. Every financial institute aggressively tries its best to satisfy the need of its customers by developing diversified financial products. Financial institutes such as banks, securities companies, asset management companies and insurance companies merge, form strategic alliances or enter new markets to provide clients the convenience where they can save, invest, manage assets at the same time. With the concept of the financial department store, the financial institutes not only satisfy customers’ needs but also maximize their economies of scope and minimize their business risks. Providing insurance products in banks has been proved a niche for banks and insurance companies to expand business. During the process of mergers, the development of insurance products in banks greatly influences banks and life insurance companies. For life insurance companies in particular, the insurance products sold in banks not only increase the marketing distribution but also force the companies to ponder how to increase its competitiveness to face forever-changing financial environment. The cooperation method between Taiwanese banks and life insurance companies has included DM direct marketing, telemarketing and personal sales by financial analysts. Lately insurance products sold in banks takes up almost over 50% of the turnover of life insurance companies. However, due to the mergers among financial institutions, the life insurance companies which are not part of any financial holding companies might face the decrease of distribution. If they fail to develop their new “Blue Sea” to increase their competitiveness, they will face huge crisis. Therefore, the main purpose of this research is to tackle the future cooperation model of banks and life insurance companies in order to further develop the insurance products in banks. The researcher will adopt literature review and expert depth interview as the research methods. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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