Application of customer's relation management - Take Corporate Synergy Development Center as an example
| Autor: | Huan-Chen Wang, 王渙真 |
|---|---|
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 Enterprise how '' keep patron here, absorb the new customer '' this subject become the compulsory credit now, ERP of operation inside top management enterprises before this (whether enterprise resource plan), deal with enterprise and enterprise visit SCM (supply chain management ), supply and demand of relation in succession hot after overturning the heavens from head to foot, collect and analyse customer information, and develop high profit and CRM, customer of loyalty (customer''s relation management), market that the person who becomes another wave of letting industry went after like a flock of ducks. CRM (customer relation management ) have any glamour let every enterprise place input successionally, analyse from the figure predicted of every research institution, global CRM market will grow up in order to almost 50% of the annual compound growth rate each time, and reach the market scale over ten billion dollars within 3- years. In addition, investigate according to the consultant firm of Manhattan (Manhattan Consulting Group ), the enterprise contribution degree to enterprises of 20% of the most important customers, it is 1.5 times of the general customer''s, but other 40% of the customers make enterprises make a profit to reduce by 50%. Then, found 20% of the most important customers and loyalty of trying to maintain him, it is exactly the greatest mission of CRM. This research takes legal person''s organization of a financial group as an example, analyse further that publishes customer''s attribute of group, the analysis and importance of customer''s value while managing that find out customer''s relation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|