THE IMPACTS OF SHOPPING SITUATION, PAYMENT MECHANISM AND PAYMENT METHOD ON PURCHASING INTENTION—PRODUCT TYPE AS MODERATOR
| Autor: | Yi-jing Wang, 王貽靖 |
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| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 The development of science and technology has brought up the change of the consuming type, the shopping situation in the network is different from the traditional physical store shopping situation, and it is an indispensable part in the whole commercial trade to pay the bill. In the face of the diversification of the payment mechanism and payment method, consumers have more alternatives. The situation that this research hopes to understand the impacts of shopping situation, payment mechanism and payment method on purchasing intention, and join the product type as moderator. This research uses 2 (physical store, on-line shopping) *2 (cash, credit card) *2 (lump-sum payment, installment payment) *3 (search good, experience good, credence good) between-subjects experimental design. Amounts to 24 experimental scenarios. Via the result after analysing, this research receives the following result: 1. Payment mechanism would affect the purchasing intention, and consumers use credit card would have higher purchasing intention than cash. 2. Payment method would affect the purchasing intention, and consumers use installment payment would have higher purchasing intention than lump-sum payment. 3. Product type would moderate the effect of shopping situations on purchasing intention. When purchasing search good, consumers in on-line shopping have higher purchasing intention than physical store; purchasing experience good, physical store have higher purchasing intention than on-line shopping; while purchasing credence good, on-line shopping have higher purchasing intention than physical store. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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