A study of SBMS within product image- An example of technology product development
| Autor: | Wei-Kuo Lee, 李維國 |
|---|---|
| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 The corporate image has transmitted the commitment to the customer, and served the assurance with quality to consumers. High-quality service of goods, will train the adherents of a group of faithful brands, and set up high-quality image in the mind of user. Reviewing the present situation of Taiwan, a lot of low-tech labor’s intensive industries have already moved to the country with lower labor’s cost under the circumstances that Taiwan dollar appreciated, and the salary raised up. After the market competition and the concept of consumer-oriented are paid attention to, the corporate image becomes the key got the upper hand of. It is crucial subject at present how to convert the design into the delivery of the products then become the unique image of corporate. The product identity, the extension of corporate identity system, was the strategy used to manage the products style and maintain the aesthetic quality of the products in the system. SBMS that this research uses practical experiences as the theoretical foundation, extend the strategy of corporate identity system. With design project to implement through the practice, operate and understand the application of SBMS in the real product design procedure.And then carry on expert''s interview of the achievement of the design outcome.With synthesizing the experts’ suggestions and the goals setting up of the beginning of studying, the main keys of product identity will be (1) Market trend and position (2) Unique product function characteristics (3) Visual characteristic that will not be recognized by mistake. From the point of view of corporate, market, design (1)corporate have to set up the communicating language with consumers to define the position of the products on the market (2) SBMS analyses the characteristic of the products by way of anthropopathy, could be a powerful way to covert the product visual characteristics. (3)SBMS adopts Key word to define the product characteristics will drafts the advantage to positioning product on the market. (4) From market information gathering to setting-up of Key word, corporate should set up the mechanism of linking up to the product development system. The findings of the research will offer the follow-up researcher to consult. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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