A study of consumption value and service quality on consumer's behavioral intentions in restaurant business
| Autor: | Fang, Yu-Han, 方喻韓 |
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| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 Because of the development of service industry, service marketing is more important nowadays. The relationship among service quality, consumer satisfaction and behavioral intention is the thrust of the marketing research. Many researches point out that if business could provide good service quality, it would raise consumer satisfaction and behavioral intentions, such as loyalty, word-of-mouth and repatonage intentions. Besides good service quality, some researches indicate that utilitarian value and hedonic value appear from consumption process will positively affect behavioral intention. This paper will discuss the value effect in the restaurant business in Taiwan. This paper refer to the restaurant research from Babin et al. (2005), and discuss the relationship among service quality, utilitarian value, hedonic value, consumer satisfaction and behavioral intention in restaurant business in Taiwan. The data were obtained by questionnaires. The sample chosen from the western restaurants which provide set meal and is chain restaurnat. And the data analyzed by structure equation modeling (SEM). The results of the research found that service quality has significantly effect on utilitarian value, hedonic value and consumer satisfaction; utilitarian value and hedonic value have directly or indirectly effect on consumer satisfaction and behavioral intention. For restaurant manager, to provide consumer utilitarian value and hedonic value would become their differential advantage. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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