A study of Participant Motivation, Anticipation and Satisfaction of Sport Tourism on
| Autor: | Kuo Hsiu-ling, 郭秀玲 |
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| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 Tourism leisure industry is the chimneyless industry with the most business opportunities in the 21 century. World Tourism Organization indicated that it’s challenging and campaign in the international tour market, and thought that is the industry that grows most. The purpose of the research is to understand social position and basic information of participants of domestic sports tourism during scuba diving holidays, and confer the variation of different population statistics, and participating behavior among participation motive, anticipation and satisfaction, so as to analyze consumer’s characteristics in current diving vacation market. The research surveyed divers in Kenting, Green Island and Northeast cape for collecting information. 400 surveys were sent out and 364 valid surveys were retrieved. Through analysis of factors, campaign tourism participation motivation factors can be divided into health improvement, professional skill enhancement, social intercourse motive and self-achievement; expectation factors can be divided into journey planning and specialized ability; satisfaction level can be divided into quality of the whole service and spiritual experience. Through data processing, such as one-way ANOVA, Scheffe Post-Hoc, related analysis, diverse regression analysis and etc., the conclusion and discoveries are: 1.Male participants have a high demand on participation motivation of enhancing professional skill and participation satisfaction of the quality of the whole service. 2.Different diving experiences have remarkable differences of satisfaction level of spiritual experience. 3.There is a remarkable difference between high frequency and low frequency participants in participation motivation of enhancing professional skills. 4.Different participating days show remarkable differences in health improvement and social intercourse motive; 5.Diving vacation participators emphasized that it’s easy to experience the satisfaction level of enjoyment of diving vacation when they have higher participation motivation or participation motivation characteristics. Several suggestions were made in accordance with the research results: diving and related tourism industries can proceed with market separation, target markets selection, and assure their industry or company market orientation. They could also combine all diving tourism resources in Taiwan and plan related journey packages based on the market survey analyzing participants’ behavior characteristics. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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