Taiwan in competition strategy of gloabl LCD(Liguid Crystal Display)TV panel industry.
| Autor: | Chun-Hsu Chen, 陳俊旭 |
|---|---|
| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 The photoelectricity industry is vigorous development industry of all the world in the recent 10 years. Especially, TFT - LCD flat panel industry will have the richly potential development in the future and the market output value scale is huge after the semiconductor industry. Therefore becomes the star industry. The Japanese creates thought that, the South Korean enhances the huge scale in the market, the Taiwan person makes the small advantage. Besides semiconductor technology, TFT - LCD covers the technology which is included optics domain and up and down material supply chains are widespread. In recent years because every TFT - the LCD industry one after another expanded production capacity that caused the price rapidly to glide down, therefore industry must face the compression to make a profit. How to survive in the severe environment competition and how to utilize the effective strategy for various merchants? This research mainly applies the theory construction of Michael Porter''s Five Forces Model and diamond Model to become the analytic tools. To find oneself competition strategy direction, we must discuss the different advantage and inferiority of the global LCD TV flat panel industry in the competition strategy to make the analysis comparison to the Taiwan industry by the above tool. TFT - LCD development until now, whose technology has strictly complete mature periods and had entered the mature period. Then TFT - LCD flat panel industry steps and develops greater size. At the same time the industry must face the existing competitor, also must face the potential competitor under this kind of severe environment and face more test. Taiwan TFT - LCD industry must develop the below strategy to be able to maintain the long-time competitive advantage: 1、product line strategy 2、manufacture strategy 3、international market access strategy 4、customer relations strategy 5、cost competition strategy 6、new technical research and development strategy Above-mentioned had the detailed narrations and explanation in the fifth chapter, and the final research will become the reference key of Taiwan TFT - LCD industry next competition strategy. Keyword:Thin Film Transistor-Liquid Crystal Display Five Forces Model,SWOT Analysis,Diamond Model. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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