Study of Architecture-Oriented Production/Marketing Management
| Autor: | Wen-ming Chang, 張文明 |
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| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 The production and marketing management is the primary activities of the enterprise value chain; what is more, the performance of it has become the most important key point of enterprise management to create profit and competition. Hence, by controlling the enterprise total resources and tightly negotiation between production and marketing departments, to reinforce the mutual understanding and achieve the best performance from limited resource, it has formed the essential field criteria for manufacture companies to manage in the variable business circumstance. Thus, for the present production and marketing management activities, it is the necessary to describe more clearly in organization interfaces among the departments, and reveal full scope of total resource. For top management give a strong support to make the right decision. This Architecture-Oriented (AO) study uses structure-and-behavior-in-one-unity, building up an Architecture-Oriented Production/Marketing (AOPM) management model, and establish the model build-up rules to provide the build-up sequence to follow. By introducing practical Production/Marketing management examples in implementation of Architecture-Oriented to actual cases, through compare the conventional Process- Oriented Production/Marketing (POPM) with the research AOPM to obtain a another brand new model for enterprise management consideration. This research is divided into three parts (1) concept of the Architecture-Oriented (2) establish the model build-up rules to provide the build-up sequence to follow (3) build up an AOPM management model. The main contribution is that AOPM management model contains structure view, behavior view, resource view, organization view and the other point of views. To compare the AOPM management model with the conventional POPM management model through different views in organization function, interface and resource consolidation, show that the APOM management model is much better then conventional POPM management model to meet enterprise management demand. This model is net only easy to establish but also in controlling the build-up rules. So it is helpful for enterprise to introduce Architecture-Oriented management model as a useful tool. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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