Esthetic Conceptual Model in Service Management
| Autor: | Hsing-Chien Shih, 施行鍵 |
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| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 This study aims to probe into managing the concepts of aesthetic relevant research. The purpose is to analyze, using inductive reasoning, the key factors of the esthetic in service management. Secondly, the study probes into the different levels of attention the service provider places on every key factor affecting aesthetic experience. Thirdly, to realize by the service esthetic factors, service internal and external management, the core value of the enterprise, to build up and prove the esthetic conceptual model in service management. Finally, to set up the mechanism of manage aesthetic feeling for future references. According to the understanding of essential meaning of aesthetic feeling, the study discusses what kind of the service produces the aesthetic feeling. It decides what kind of the attendants can transmit the aesthetic feeling according to the analysis of aesthetic feeling experience. Moreover, it discusses what kind of space design creates an atmosphere for aesthetic feeling according to through type comparison of aesthetics. Then, we attempt to set up a Serving Gold Triangle, from the environment, attendants and enterprise to build up esthetic triangle in service management. Later, we investigate into service-related industries in Taiwan, following questionnaire investigation and quantitative analysis. The results of the study find that the main esthetic factors that serve as the push indicator in affecting service management aesthetics include external environment esthetic factor, internal eseplastic esthetic factor, interact capability esthetic factor, and symmetrical environment factor. Among these factors, the external esthetic environment factor is the most influential in serving the boost management in aesthetic feeling, and the Interact capability esthetic factor is the worst. Besides, there is a intermediary effect of service management on the formation of esthetics in service management and the core values of the enterprise, and the influence of service management on external terms is greater than on internal terms. Therefore, we advise the service provider to carry out the aesthetic feeling stratum, from pleasant sensation, emotion to aesthetic feeling, emphasizing the control over aesthetic feeling experience, and to push the esthetics in service management while forming the core value of enterprise. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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