A study for the small-scale elementary schools on the cognition of school marketing strategies and the investigation of current situation－As example of Chia Yi County
| Autor: | Liang-kuang Chen, 陳亮光 |
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| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 The study adopts literature review and questionnaire investigation methods to explore current practice, effectiveness, obstacles, solutions of educational marketing of the small-scale elementary schools in Chia Yi County, and offers some suggestions to people who will apply it. Besides, the subjects of this study, with sample size of 451 subjects and 362 valid are selected from the principals, assistant principals and teachers at elementary schools. Data of this study was analyzed by means of statistical package of SPSS software. The results of this study are shown as follows: 1. The school marketing should be built at majority of small-scale elementary schools. 2. The organization of school marketing is favored to be prepared and to be organized by the principal. 3. The major function of the school marketing is to promote the satisfaction regarding the school’s education quality. 4. The major appeal of the education administrators at the elementary schools in Chia Yi County in promoting the marketing activities of their schools is to build up excellent pubic relations with the community to facilitate the implementation of the school’s marketing activities. 5. Different backgrounds vary from item to item throughout actual practice of marketing tactics. 6. The factor influencing school marketing is slightly serious, so the current situation of implementation is not ideal enough. According to above-mentioned conclusions, I’d like to present the following suggestions: 1. Compile the funds used in school marketing separately, stipulate school marketing and promote the methods, set up incentive system. In order to encourage school marketing and achieve the educational goals. 2. Open training seminars about the schools marketing, train professional personnel of the school marketing in order to set up the exclusive unit and talent of school marketing and promote the operation of school marketing. 3. Develop the characteristics of the school, improve the competitiveness of the school, set up school brand. 4. Work well on school placement in order to strive for customer’s recognition, make the best of marketing tools to meet customer’s demands. 5. As for research objects, research approaches, we should present the suggestion for the future study. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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