The study of communication tools combinations selection for life insurance industry:integrating analytic hierarchy process and integer programming
| Autor: | Tung, Chih-Hao, 董志浩 |
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| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 The study aims to develop a decision support model for communication tools combination, which will be useful for life insurance industry. Selecting communication tools is a multi criteria decision making (MCDM) problem. Below limited budget, the decision maker should select the best communication tools that affect the consumers effectively. In the beginning, the study assembles decision model by interviewing exporters and literature review. Counting relative weigh of communication effect and communication tools will be applied by Analytic Hierarchy Process (AHP). With the upper and lower limits of time blocks for purchasing communication tools, an Integer Programming (IP) was applied to find the best combination of communication tools below a fixed budget. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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