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| Autor: | Ying-Ming Chen, 陳英明 |
|---|---|
| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 As population aging is a trend in the world today, a new conception like prevent health care and treatment is valued highly by government and people. Therefore, Biological Technology Industry is blooming. The research purpose of this discourse does discuss for new development products of pharmacy that how to win the LEADER of market with patent protection term in the high competitive density of other similar products. Therefore, Business Department acts a very important role. How to establish the correct strategy direction and good cooperation of Business Department are important elements of new products successful launch in the market. In this research, we will dig out the successful key and develop strategy direction by Target Marketing Model involved in Marketing Management; and then, set up marketing plans. Analyzing blood lipid drugs for cholesterol-lowering as a sample, the main process included: (1)Industry analyzing and Market Demand (2)Market Segmentation and the Market Targeting; then, decided the Market positioning (3)Develop Marketing Strategy (4)Set up Marketing Plans. To defeat main competitions, we will not only make the correct marking management plan, but also assess performances regularly according phases of target as showing by Marketing Management Strategy Flowchart. Besides, to assess Sales Representative’s five inner abilities of essence regularly is the most important work of first line directors. This is the main key to effect directly on the success of marketing management plan. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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