A Study on the Collaborative Strategies of Taiwan's DRAM Industry
| Autor: | Li-Chung Huang, 黃立群 |
|---|---|
| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 Since the invention of DRAM by Intel Corporation in 1970, it has become the sparkling star in the semiconductor industry. The importance of DRAM comes from the facts that it not only is the largest volume production electronic component, but also serves as the driving force for semiconductor technology development and the key indicator for industry business cycle. Although the number of DRAM memory bits manufactured each year has grown hundredth and thousandth times since the invention of DRAM, the number of worldwide DRAM manufacturers however reduced from 20 to 9 after 40-year fierce competition. The DRAM market has become oligopsonistic. The technology and the market share are dominated by five biggest firms – Samsung, Hynix, Qimonda, Micron and Elpida, while Taiwan’s Power Chip, Naya, ProMOS and Winbond are their strategic and OEM partners. The advantages of the cooperation are two folds: decrease the expensive costs of both R/D and manufacture fab constructions, and lower the business risk due to the frequent market turbulence. DRAM companies in Taiwan have been putting too much effort in manufacturing instead of the high value-added areas such as R/D and marketing. In the past three years of business upturn, the strategy of Taiwan DRAM companies has been to develop technological cooperation with market leaders from Japan, Korea and Germany. On the other hand, they also have been trying to aggressively build more 12”DRAM fab’s to raise the market shares in the world. The attempt of becoming a complete IC memory chip firm by getting involved in DRAM product design to establish own brand, developing Flash technology, etc. is also an alternative for Taiwan companies in lieu of purely manufacturing. The research of this thesis aims to understand the history of DRAM industry in order to comprehend the characteristics of the DRAM market. The ultimate goals are to pinpoint the weakness of Taiwan DRAM industry, utilize their strong hold of 12”fab manufacture capability and explore strategies for better position in competition. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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