The Research of Competitiveness and Competitive Advantage of Taiwan LCD TV manufactures
| Autor: | 陳吉田 |
|---|---|
| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 From the view of industrial competitive analysis, this research seeks to investigate the potential competitiveness and competitive advantage of Taiwan LCD TV manufacturers. The main structure of this research is defined from the six perspectives in manufaturing, marketing, development, financial, organization and information. The primary data were from interviewing the senior management of Taiwan LCD TV manafactures with the questionare design according to industial characteristics and the evaluation index of six perspectives. The results were analyzed on the basis of primary and secondary data. With the business opportunities from the lower price trend of LCD TV and CRT TV replacement, global market will reach 100M sets within three years in high growth rate. In addition to the supply of LCD panel and SOC chip, Taiwan LCD TV manufacturers gain strong competitive advantage from the competiveness of the manufaturing efficiency and lower cost. The leading LCD TV barnd vendors will gradually release their ODM business to Taiwan LCD TV manufactures under the presure of the price drop yearly. Given 22% market share worldwide in Q1 2007, the shipment of LCD TV from Taiwan LCD TV manufactures is still low. There is a huge space of increasing its market position from Taiwan LCD TV manufactures with its high manufaturing efficiency under the lower price trend. We expect it will benefit the development of future Taiwan LCD TV industry based on the proposals from this research. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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