Market Segmentation of Mobile Phones in Taiwan
| Autor: | Sugiarto Soebagio, 王國強 |
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| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 This thesis evaluates the market segmentation of mobile phones in Taiwan based on customers’ perspectives. This thesis’s findings suggest that mobile phones function can be divided into six service factors, namely, news report service as the most important followed by transaction service, entertainment service, personal service, internet and multimedia services, and financial and security service. Five market segments were identified based on these six service factors. Results indicated that six service factors were significantly different among the five segments. In addition, the characteristics of these five market segments were discussed in this study. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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