A Study of Seniors' Tourism Destination Image and Loyalty-Case Study on Manyueyuan
| Autor: | Kuei- Chia Chang, 張桂嘉 |
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| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 The double effects that drop a birthrate and improve the quality of medical treatment cause the proportion of seniors’ population raise. The most part of senior are retiree；they have enough time and money. Besides that they pay much attention to leisure. Above mention cause the senior market getting grow up. Right now a few visitors go to forest recreation area at non-holiday, the phenomenon cause the resources that restaurant and equipment were wasted. Above mentioned reason, if the senior go to the forest recreation area the problems will be solved. The senior will get leisure, rest and relax benefits. The research purpose is knowing destination image and the relationship of loyalty. The survey use quantification statistics, and on-site measure. According to the analysis, some conclusions were made： 1.The large of senior samples are male, low education level, retiree, nature travelers, salary is the main income. 2.The results of destination image and loyalty model, information variety and amount affect destination image are not significant; however, travel motivation affect perception/cognitive estimate and affect estimate, travel motivation via perception/cognitive estimate affect loyalty. The estimate of Perception /cognitive and affect loyalty, especially in active atmosphere and passive affect. Travel motivation and the electric information resource. 3.The different about demographic statistics are healthy state, the day of stay. Better healthy visitors, one day travel visitors have higher agreement in the destination image. 4.Active atmosphere image is the vividest image for the senior. 5.Relatives and friends introduction is the highest percentage in the information resources; electric medium and words of mouth are the most accepting way. 6. More than one times visitors have higher image which are nature resources and active atmosphere than first time visitors. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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