A Study on the Relationship between Organizational Purchase Choice Factors and Purchase Decision Makings of E-agents of Consolidated Travel Agencies
| Autor: | Chen-Ching Yang, 楊正情 |
|---|---|
| Rok vydání: | 2007 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 95 Before the internet era coming, the consolidated travel agents utilized sales contacts offering services and information to clients directly. Nowadays the consolidated travel agents are able to promote directly by using the mode of e-business to take the most advantages of their renowned brand and superiority on financial resources. Under such circumstances; traditional type of agent have been replacing by unlimited powerful internet technology. As a result, typical travel agents'' market shares have been shrinking and becoming one of units dominated under the consolidated travel agents. How to choose a suitable consolidated agent to cooperate with, basing on which factor and consideration that becoming a crucial issue for typical agents. Therefore the thesis attempting to find, how to make their purchase choice and purchase decision makings of e-agents. This research has adopted questionnaire in processing of fact-finding,Descriptive Statistics on random sample investigation, Reliability Analysis-testand One-way ANOVA, Factor Analysis, Canonical Correlation Analysis. The result of research as following: First, e-agents’ business obstacles come from supplier itself business management and product specification; furthermorethe impact of the consolidated agents'' influential image caused obviously effect which’s are including brand''s fame, product scheme, bountiful information, communicate capability, type of transaction, incentive project and so on.Secondly, Risk management has influenced the credibility of market evaluationwhich is based on the convenience of market mechanism by suppliers, risk management should take the trust relationship and the capability of handling complaint into considerations. To raise the willingness purchasing from e-agentsby means of business management and mutual interactive as well as itself reliableproduct image. In such competitive market, besides multifold products and services that the consolidated travel agents themselves risk management plus website mechanism have played very important roles for e-agents making purchase decision。 |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|