The Comparative Study of the Product Category Attributes and Customer Value between Japan and Hong Kong
| Autor: | Li-Chin Tsai, 蔡麗靜 |
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| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 The purpose of this study is to explore the potential differences in the customer values between different countries. The dimensions of customer values are examined by using the variables defined by Zeithaml(1988), Kolter(1994), and Naumann(1995), and the results are then compared with each other to explore the similarities and differences between consumers in Japan and Hong Kong. This study concludes: 1.The orders in which consumers rank the dimensions and variables of customer values according to their relative importance do not differ significantly between Japan and Hong Kong for all product categories, namely, convenience products, shopping products, and specialty products. 2.With respect to customer values across various product categories, consumers in Japan and Hong Kong both regard product quality, product features, and price as important factors when purchasing specialty products and shopping products; in contrast, they consider service quality an important factor when purchasing any kinds of products, whether they are convenience products, shopping products, or even specialty products. 3.There are significant differences between Japan and Hong Kong in all four factors of customer values. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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