The Establishment of Planning Indicator for the Ministry of National Defense Media Public Relations Activities
| Autor: | WEN-CHENG FU, 傅文成 |
|---|---|
| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 This topic is “The Establishment of Planning Indicator for the Ministry of National Defense Media Public Relations Activities”. This essay is based on the Modified Delphi Method and sampling method. The 20 participants are from three fields: academic experts, senior military press reporters and Ministry of National Defense public affair officers.We expect that can concentrate on the opinion of our expert group. Then we can select the best indicators from our questionnaire. Finally, we conduct in-depth interviews and establish a set of planning indicators for Ministry of National Defense Public Relations Activities. The result shows there are 7 dimensions and 33 indicators. They are listed as follows: 1.Strategy: clear brand image, strategy execution assessment, build emergency communication mechanism, develop long-term public relations, develop long-term personnel training, lead public opinion, build data base. 2.Preparation: specify the target, prepare emergency stopgap plan, hold prescription, rationalize policy, set up the news center, speech from the same angle, plan work scheduling, have coordinately conference. 3.Execution process: identify responsibility of accident, provide the last and correct news for media, coordination capability, condition surveillance, never promise easily. 4.Case closing: handle rumor immediately, review of activity for goal achievement level, review all factors of influence activity, designated filing. 5.Channel strategy operation: integrated marketing communication, media use appease target need. 6.Content style display: avoid empty content; provide statistics data, mederstandable content, uliability. 7.PR ethics: honesty is the best policy, esteem privacy. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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