Autor:	Ping-cheng Lin, 林秉正
Rok vydání:	2006
Druh dokumentu:	學位論文 ; thesis
Popis:	94 This research is using digital camera which is named VG Powercam 830 to be our experiment product. Between different ad strategies, we want to understand if perceived quality affect positively related to brand trust. We want to understand if ad attitude affect positively related to brand affect. And we want to understand if brand affect would affect positively related to purchase intention. Finally, we would find out under any strategy, we will have positive affect on consumer behavior. However, we discover that positive affect under cosmetic ad strategy would be bigger than under substantive ad strategy.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://ndltd.ncl.edu.tw/handle/h27958 Zobrazit plný text záznamu