Investigating the linkage strength of brand extension based on brand breadth, brand awareness, product typicality and consumer personality
| Autor: | Chia-Wei Cheng, 鄭佳瑋 |
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| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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