A Study of China's Consumption Models, Urban and Rural Consumer Behavior
| Autor: | Yi-jung Wu, 吳依蓉 |
|---|---|
| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 The purpose of this paper is to use the consumption models from industrialized countries to analyze China’s urban and rural consumers. Consumption models will be discussed by analyzing the model framework and through empirical studies. The objective of this research is to find whether consumption models from industrialized countries are suitable for China’s consumer and whether they can analyze the essential factors affecting consumer behavior in different external environments. This paper has found that: (1) Some of the essential elements of the western consumption model are not compatible with China’s situation due to fundamental systemic and economic differences, although there are still some elements of the model which can still be applicable to China. (2) The government’s fiduciary loan policy, reform of the social security system, degree of income stability and gauge of liquidity constraints are the main factors causing different consumer behavior in urban and rural Chinese consumers. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|