A study on the effect relationship among the product of leisure farm, and service, attribute, meaning, and personal value-a case study of Chiayi Farm Ecological Resort
| Autor: | An-chyi Yang, 楊安琪 |
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| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 The purpose of this research is to comprehend the Chiayi Farm, which originally belonged to Veterans Affairs Commission, Executive Yuan and renamed as it " Chiayi Farm Ecological Resort" after the business passed on to janfusun fancy world, its brand-new leisure farm product and services. Besides, we discover the specific attributes, and through these attributes tourist can find out its benefits and personal valuations. Based on the literary reviews of these products and its services, attributes, benefits and personal valuations to proceed the interviews of the business owner and tourists and handed out surveys to the visiting tourist in order to investigated its effect relationships. The conclusions of this research includes: 1. The most satisfied product and services are reservoir and picnic areas. 2. the most effective attribute parts are inner attributes'' "air "and function attributes'' "outdoor life "," to experience natural" and so on. 3.The most tourists agree the mainly benefits they obtained are: Relaxing, away from city to enjoy the tranquil atmosphere and to promote the delight of family life. 4.Attributes are effected by products and services 5.Benefits are affected by attributes. 6. Personal valuations are effected by benefits. 7. Interviews are based on the developments of leisure farms'' leisure value and it’s development mode. In personal valuations'' methods: tourists felt the most important thing is the happiness and comfortable, second is leisure''s satisfactions. 8.Interviews are based on the developments of leisure farms'' leisure value and it’s development mode. From the important of personal valuations to find out the most significant attributes are outdoor exercises, family members'' exercises, ecological observations and forest fragrance. 9. Interviews are based on the developments of leisure farms'' leisure value and it’s development mode. From the importance of attributes to expound the significant parts of products and services'' are reservoir, plants and mountain-climbing steps. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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